This resource center presents guidelines for using marketing materials to drive attendance for the IBM-Brocade Technology Solutions Sessions. Here you will find directions for using customizable templates created to invite your customers to specific sessions in your region, while maintaining a consistent “look and feel.”

CAMPAIGN OVERVIEW

In an effort to capitalize on the recently announced partnership between Brocade and IBM, and to create demand for the related products, Brocade has developed a program designed to be localized for deployment in 30-50 cities worldwide.

EDUCATION EVENT DETAILS AND CONTENT TONE

The IBM-Brocade Technology Solutions Sessions will be half-day events where your customers will learn more about the IBM-Brocade alliance and how the combined strengths of IBM and Brocade can help them successfully manage the convergence of their business and IT infrastructures. The overarching theme is “The Business and Network Infrastructure—Converged.”

EVENT NAMING CONVENTION

The global name of these events is the IBM-Brocade Technology Solutions Sessions. When used in body copy, the name should always be initial-capped and italicized. This will help create a consistent program identity across all of the regions.

MARKETING TOOLS AND TEMPLATES

Click the links at left to access the various templates and associated instructions for creating marketing tactics.